In the very first episode of The View, Neil Armstrong sits down with Zaid Al-Qassab, CMO of Channel 4 and formerly Diversity & Inclusion Director, to challenge the assumption that diversity is an optional agenda. Instead, they argue it’s essential – not just morally, but strategically – for organisations that aspire to thrive.
They dig into how Channel 4 leads with inclusion, the hard truths of representation vs belonging, and how to move from talking about diversity to embedding it in every decision. With stories, insight, and practical ideas, this episode is a call to action: diversity isn’t a niche issue – it’s the business of everyone, every day.
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