Tribepad, the fast-growing Sheffield-based recruitment technology company, has appointed Neil Armstrong as its new Chief Executive Officer as of the 3rd of June 2025. Armstrong steps into the role after eight years helping lead the company’s commercial growth and strategic evolution, positioning Tribepad as one of the UK’s most innovative scale-ups in HR tech.
Armstrong joined Tribepad after various roles in prominent tech companies including Plusnet, Sky and BT. Since joining Tribepad, he has helped grow revenues from £1 million to nearly £7 million and significantly expanded the customer base. Today, Tribepad supports more than 30 million users across 16 languages and works with hundreds of employers including Tesco, Greggs, Surrey County Council and the NHS.
Tribepad is a business with its roots in Sheffield but a vision that stretches globally. We’ve built something special; a tech platform that makes hiring fairer, faster and better, backed by a team that genuinely cares about the people we serve.
Founded by Dean Sadler in 2008, Tribepad’s earliest clients include Sodexo, Compass Group and Home Bargains. The company has built a reputation for combining strong values with technical excellence and commercial impact, delivering real results while staying true to its people-first mission.
Armstrong has signalled plans for continued investment in product and AI innovation, along with a growth push into the public sector recruitment market, where Tribepad’s platform is already helping local authorities and care providers hire more effectively in critical sectors. The business will remain headquartered in Sheffield, with its 60-strong team expected to grow over time to support anticipated revenue increases of 15-20% year on year.
Artificial intelligence is revolutionising technology, particularly in recruitment. This is an issue of national importance. This next chapter is about riding this wave of AI change to deliver smart, scalable growth.
Founder Dean Sadler will support the leadership transition before stepping into a non-executive role.
About Tribepad
Tribepad is the trusted tech partner for recruiters who value both innovation and inclusivity. Headquartered in Sheffield, the platform serves 30 million people in 16 languages, empowering organisations like Tesco, Greggs, The NHS and Liverpool FC to streamline their hiring processes and promote fairer, more accessible recruitment. As a people-first company, Tribepad is redefining recruitment technology to drive a more equitable future.
