At the back end of last year, something huge happened at Tribepad. Something that means the world to us, as a team and as a business: we officially became a certified B Corp. And yep… we’re still buzzing.
Not because we love badges (although we do love a shiny moment). But because this accreditation is evidence that we’re doing what we set out to – good business. Business that makes a tangible difference to people’s lives. Business that acts in the interests of heart, fairness, and purpose, not blind profit.
Becoming a B Corp isn’t a quick win or a marketing exercise. It’s a commitment. A challenge. And a mirror. One we’re incredibly proud to hold up.
So… what is B Corp and why does it matter?
B Corp certification is awarded by B Lab, the global non-profit that measures businesses against rigorous standards of social and environmental impact, transparency, and accountability. It’s not a tick-box process. You don’t buy it. You earn it.
To qualify, companies need to score at least 80 points on the B Impact Assessment. The average score for non-accredited companies? 50.9.
Tribepad’s score? 90.6. 🎉
That’s something worth shouting from the rooftops. But the truth is, that number reflects years of intentional choices; quiet, consistent and sometimes tough work of building a company that prioritises people and the planet.And that’s the work we’re most proud of. Becoming B Corp certified is a badge of honour but what matters to us most is the people we are when nobody’s looking. The people we’ve been for years.
We stand within a small but mighty community of UK software businesses proving that tech can be ethical, inclusive, and genuinely good for society. That’s what we come into work for.
A celebration of our values
Becoming a B Corp didn’t change who we are. It recognised who we’ve always been. Fairness has been in our DNA since Tribepad was founded in 2008, long before bias in recruitment was headline news. And long before AI was on the radar, with all the ethical concerns that raises.
Our North Star has always been simple: make recruitment fairer, faster, and better for everyone.
The B Corp accreditation process shone a light on that mission, and gave us the space to celebrate how deeply this shows up in our work. That’s true of our platform – with a heap of features designed to prioritise fairness and inclusion by design – and it’s true of the people behind it.
The way we listen to customers. The way we support each other as a team. The way we show up for our Sheffield community and beyond.
This accreditation is a reflection of every single one of us at Tribepad who puts kindness, fairness, and purpose at the heart of what we do.
The importance of responsible HR tech innovation
The HR tech space is exciting, fast-moving and a little wild, especially now AI’s on the scene. But our stance is clear: when real people’s lives and livelihoods are on the line, ethical innovation isn’t optional. We’ve invested heavily in AI-driven tools, but with a guiding principle we won’t compromise on: transparency and fairness first. Not “ethics-as-a-feature”. Not “fairness added later if there’s time”. But ethical design at the core, from day one.
Being a B Corp holds us accountable to that, not just in what we build, but how we build it. And we welcome that accountability with open arms, especially at the moment. It’s a double-check we think most vendors could use right now 💅.
What this means for you
Whether you’re Tesco or Greggs, the NHS or Compass Group, a local authority, a university, a public service provider, or a mission-led employer, our B Corp certification is a signal:
You’re partnering with a business that walks the talk.
Yes, we help you hire faster.
Yes, we transform candidate experience.
Yes, we streamline processes and save you time. (Lots and lots of time).
But we’re equally focused on helping you:
- Support overlooked talent
- Build diverse and equitable teams
- Create more inclusive recruitment journeys
- Work sustainably, thoughtfully, and responsibly
We know there are still plenty of stops on the road, but when you choose Tribepad, you choose to be part of a journey – a journey towards fairer, faster, and better, day by day.
A continual journey towards better for everyone
B Corp certification isn’t a finish line; it’s a starting point. Or maybe a checkpoint. A nudge that we’re doing the right things and we’re on the right path. Because we know ethical, sustainable business isn’t a destination but a journey, especially as new tech evolves at lightning speed, raising endless new challenges and questions about how we work. The new B Corp framework will keep pushing us to ask important questions about:
- How we govern and make decisions
- How we support and empower our people
- How we reduce our environmental footprint
- How we impact society through our tech
And honestly? We’re excited for that challenge.
Good business is never “done”. We’re excited to keep raising the bar,for candidates, customers, communities, and each other. And we’re excited to work with other teams who feel the same.
Is that you? Get in touch, we’d love to chat.
Tribepad is the trusted tech ally to smart(er) recruiters everywhere. Combining ATS, CRM, assessment, video screening, compliance, onboarding, analytics and a fully-integrated AI assistant, our talent acquisition software is a springboard for fairer, faster, better recruitment for everyone.
B-Corp certified and multiple-award-winning (like Best ATS for Enterprises and Tech Company of the Year), Tribepad is trusted by organisations like Hotel Chocolat, cardfactory, Greggs, Tesco, Subway, DFS, Met Office, and Home Bargains.
